Why Giants Stumble: Uncovering the Surprising Secrets Behind Big Brand Failures

Hult Professor Princewill Omorogiuwa will host this edition of Hult’s Virtual Skills Lab. Do you want to learn why brands like Apple, McDonalds, Uber, Google, and Netflix fail?

After this class, you'll:

Develop a deeper understanding of critical success factors in business.
Explore how innovation, technology, competition, and culture contribute to corporate success.
Understand the importance of staying up to date on ever-changing customer needs.

This sample class is free but places are limited. Register now.

You will receive a link to access the webinar after registration.

April 18, 2024

8:00am or 12:00pm noon

1 hour

EDT Boston Time Zone

Enter Details

Select Event

Preferred Program

First Name

Last Name

Phone Number

University

High School

I agree to my personal data being processed in accordance with Hult's Privacy Policy and for Hult and its affiliates to use my personal data to provide me with further information via phone, email, or messages about its programs. I understand I can withdraw my consent at any time.

About the class

This session is about exploring some of the pitfalls of global brands. You will learn about the errors firms must avoid to secure long-term success for organizations and their brands, as well as gain essential knowledge to navigate the ever-evolving marketplace.

Our marketing expert, Professor Princewill Omorogiuwa will bring you real-world examples such as Apple, McDonalds, Uber, Google, and Netflix to understand the complex relationship between market dynamics, consumer behavior, and corporate strategies.

This class will provide you with actionable insights to ensure your company's success and elevate your brand in a dynamic global marketplace.

Join us in unraveling the mysteries behind the rise, fall, and resilience of big brands.

Princewill Osaro Omorogiuwa

Princewill Osaro Omorogiuwa is a successful serial entrepreneur with over two decades of experience in sales and marketing, including over 15 years in digital marketing. He runs a successful digital marketing consultancy, 3rdFloor Digital, with operations in Ghana, Nigeria, and Kenya. He is also the founder of the largest professional marketing certification institution in Africa, Simon Page College of Marketing, with operations in East and West Africa.

Princewill is an engaging public speaker and an award-winning trainer. He was a senior lecturer for marketing at London Metropolitan University. He is currently a Professor of Practice at Hult International Business School, London

Virtual Skills Lab Series

Hult’s Virtual Skills Lab is an online global meeting space offering you the opportunity to skill up and get ahead—from home. Connect with like-minded go-getters from all over the globe and hear from world-class Hult professors on the latest topics and trends in live, interactive workshops and webinars.

View Upcoming Virtual Skills Lab Webinars